Impact of H&M Mobile Application on Consumer Behaviour Essay

Effect of H&M Mobile Application on Consumer Behavior - Essay Example The Hennes dress store began its activities in the year 1947 in Vasteras, Sweden. In the inception procedure the store just gave garments to ladies, however with the progression of time and request of the open the business additionally incorporated the mens and children garments. The stores have expressed numerous brands including the H&M, COS, Monki, Weekday, Cheap Monday and different stories. The organization additionally gives design items to home and the store named H&M Home (H&M, 2015). The organization began extending in the neighborhood showcase and the subsequent store was opened in Stockholm, the brand began to grow to the global market and in the year 1964 the store was opened in Norway. In the year 1968 the originator of Hennes obtained Mauritz Widforss and changed over the name of Hennes to Hennes and Mauritz. The business got recorded in the year 1974 and the primary store in UK was built up in 1976. The item was vigorously requested in numerous nations outside Sweden and consequently the brand was presented in Netherland and Germany. The organization kept on extending to Europe, the organization likewise extended their business to online market and the inventory deals additionally began in the year 2006 (H&M, 2015). The organization extended its tasks to Asia, remembering stores for Hong Kong and Shanghai and different stores in Japan. Till the year 2014 the brand came to roughly all the huge nations everywhere throughout the world. The organization onc e settled as a ladies attire store moderately differentiated to mens and children design dress. The organization was giving their items just through their stores and online webpage however the administration understood the significance of versatile applications and took a shot at building up the portable application to give openness to their clients.