Juicy Couture Advertising Analysis.

Typical mettlesome manner advertise manpowerts consist of a beautiful feminine model, wearing the most expensive clothing, numbering classy and elegant. Somew present there is ordinaryly a t iodined gorgeous man face at her in awe, as well wearing incredibly flairable clothing. These ads, however efficient on the minds of the masses, are non the same approach the infamous bosomy Couture brand takes. Bought by all types of women, from mothers to teen fester girls, everyone requisites to be part of the patrician phenomenon. downhearted Coutures image isnt the stereotypical rich, high formulate kind of depiction.They show a more(prenominal) importantstream glamour and luxurious wealth. Their bedazzled interbreed suits and terrier crowned logo shows their abnormal high end fashion. However, the brand is calm very fabulous and expensive existence Made in glamourous USA (JuicyDeals). The advertisements of Juicy Couture try to show this same kind of image. The usual Juicy advertisements are displays of a picturesque suspended girl universe, by reflecting a modern, girlish, avant-garde display with a whimsical kind of scent (Brown et al). Interesting and bizarre, they never fail to catch the eyeball of women and girls of every age and race.Juicy couture has a different and outrageous kind of style that never fails to criticise into the needs and desires of girls all all over. According to their ads, with Juicy couture women depose be prominent, atomic number 50 dominate, and can definitely get anything they want. In 2009, Juicy ran an ad thrust titled Do the Donts. Each ad depicted models breaking the rules, being rebellious, and going against what is expected by society. One of the ads shows a women dressed in business- handle attire, pale skin, and hair usurpe up in a boy- worry style. She is contestation against a man dressed in complete contrast to her.Hes tan and dressed in a more feminine fashion with long shaggy hair, a tulle sk irt, and carrying a pocketbook. He stands causally like a female with his hip cocked out to the side. In the background you read a pink mansion like house, with beautiful plants and magnificent windows. to a higher place them it says Do the Donts. Below that in light blue, the phrase You can invariably get what you want is written in messy-like handwriting. The items being advertised is everything from clothes, purses, jewelry, and perfumes. The purse and the fur coat, the socks, and the slow dress are all Juicy Couture.Below their feet is the straightforward Juicy Couture logo. In big, bold, fancy lettering, outlined in white. The overall severalize for the campaign is a striking secondary simple phrase that catches the eyes and can hook audiences in. On the ad its in black block lettering, at the top of the picture in a small type of font. To say do what is unexpected of you is something Juicy already does however, for this campaign, they are saying if girls want to be a part of this fun, superficial, girly, unrealistic demesne, you fork over to be different. When the line first gear came out it was different kind of high fashion that no one had seen before.They then incorporated that into their whole typography of their ads by showing a more unrealistic view of the wealthy with a forward-thinking view of fashion The house is a girly fantasy, being that it is pink, hardly it also shows how the pair are probably rich, and the rest of the house is except as wonderfully exotic as the two in search of them. Its like they are a part of this beautiful world that only a few are able to see and to be like those in the picture it is necessary to be just as unrealistic as them. You can always get what you want is the main concept of the advertisement.In a bright blue color and it look as if it was hastily written on top with a paint brush, it is the first thing to nonice. The phrase is big, bright, and takes up most of the page making it actually sta nd out. The two phrases correspond with each other. If you do the donts you can always get what you want. Or you can always get what you want by doing the donts. The phrase implies that with juicy couture you can get any(prenominal) you want. The models in the background give the message til now more of a meaning with how they look. They give off the air that they truly can and do flip whatever they want.It is even written like the person who wrote it, didnt do by close to what people think. Who wouldnt want to hold up everything? Jib Fowles in an article wrote about how advertising use different types of appeals in advertising. Fowles says as a need for dominance and a need for prominence is one of the ways that advertisers pull people in. This advertisement feeds the desire for women enjoy prestige and high social status (65). Women aspire to control and want to be admired. These appeals are shown in just the catchphrase of the advertisement, never mind the pictorial matt er bathroom them.Although the writing may be the first thing seen behind it is an abstract photo Juicy is famous for. The female model is in control, and muscularly dominates the photo. Her direct gaze toward the camera is confrontational showing she is unafraid(predicate) of power, her smirk saying she already knows shes got it all. She stands in a whole yet casual pose showing shes comfortable with her status, even though to some people it could be unsettling. Shes elated and at ease with her life and wouldnt change a thing. These aspects make her more of a conformist which is opposite of what a women in fashion should look like.She causally has her arm on his shoulder further showing her dominance. He is like her pet, or maybe her play toy (Brown et al). She is prime congresswoman as to what Fowles says about prominence and dominance. This model obviously shows both with her strong contrast to her male counterpart emphasizes this fact even more. Dressed nonchalantly like a girl the male models federal agency is bare showing to the audience that hes not act to be a girl but hes not afraid feminine side (Brown et al). They differences between our very strange suspender also leads into the Do the Donts aspect of the campaign.A man dressing like a woman is definitely going against the grain. In most advertisements men are shown as the strong leader of the person who dominates, but here it is quite clear that he couldnt care less about being in control or anything. He is perfectly happy with his life and how he is dresses. This isnt what is expected of a man today, not in the least. The point of the ad is to sell the viewer not a single commodity but to convince the consumer that wearing their clothing go out lead them to a new lifestyle (Fowles 62).The ads instruct them to do whatever it takes to get the glamorous life they want, doing the donts and making a mess. However, it also emphasizes the fact that Juicy Couture is Doing the donts with their a ctually clothing line. With outlandish fashion rules they are trying to get audiences to remember fashion doesnt have rules, and Juicy took that idea to the next level with their own set of rules. Women dont have to listen to the conventional rules about life or about what they wear. The ad plays on feminine desires to be better looking than everyone else, to be different and in control.Its an effective ad campaign, utilize certain techniques to make it fun and smart, and has a message that women all over the world are willing to listen to. Work Cited Brown, AnnaLisse, Perry Esing , and Talia Tiffany . Do the Donts Juicy Couturen. pag. academic. reed. edu. Web. 3 Oct 2012. Fowles, Jib. Advertisings Fifteen Appeals. Common Culture. Ed. Micheal Petracca and Ed. Madeliene Sorpure. Seventh Edition. New Jersay Pearson, 2012. 54-72. Print. Juicy Couture autobiography and Information. JuicyDeals. Juicy Couture Deals, 2009. Web. Web. 3 Oct. 2012. http//juicycouturedeals. com/juicy-coutur e-history-and-information/.