Lenin and Philosophy Essay

The images dispersed through with(predicate) this document attempt to give an example of how women are systematically take away from their sports settings, and placed within a more feminized or versedized manner. In this way, we target see how over and over, in the images of Chynna Doll, Kristina Korneacouvia and others are used further trench the socio-cultural rules which place within a limited and static gender subroutine. The images illustrated passim this paper are clear examples of Mulveys male gaze paradigm.In most of these photographs the athlete was professionally made up. Their hair was styled in the pinch blown look often used on models, they wore makeup, and they were each dressed(p) in sexually suggestive, revealing clothing. In doing so, the media acts within the paradigm of hegemony by sending mixed messages. Particularly, sports magazine may seem to portraying distaff athletes in a positive light, yet there is a perpetual trivialization of the actual perfo rmance in sports.This releases those that maintain the power and create the rules to allow women a limited role, while simultaneously maintaining the all-pervasive social dictations on the role of women as passive objects within a male dominated society. In this light, women in sports advertising are women first and athletes second. The status quo of gender pecking order is maintained by muffling images of strong women, while simultaneously re-encoding women as sexual objects. The 1996 Olympics brought much success to female athletes.Many proponents of womens rights and equality in sports though that this marked the final acceptance of women in the sports arena. Womens sports magazines flourished during this measure as well. Unfortunately, despite the athletic success on the playing feline and an increase coverage in the media, the media depicted women in less spry rolls, oftentimes showing them in their home and family settings, or dressed in their athletic gear in a provocativ e way.In this sense, women are allowed to participate in sports, but the underlying message is one that keeps the setting of women in the domestic and sexual field. This is a further entrenchment of the same ideological hegemony of male superiority. Furthermore, this fact reinforces the dominant cultural order that blatantly sexualizes the female experience of success and merit in the sports arena. Ann Balsmo (1996) in her Technologies of the Engendered Body, discusses this phenomenon, stating To be both female and strong today violates traditional codes of feminine identity.every attempt to reconstruct the body is transgressive out by using signifiers of hyper-femininity. herein lies the essence of this analysis women today are caught within the traditional mental synthesis of male-dominated hegemony and the perpetuation of this domination through the against the natural identity of the female body. The fault is balanced vehicle of the mass media.Through the light of social and somebody discovery, it is now time to take back these traditionally held power roles, allowing a womans body and physical accomplishments to be as desirable of merit and public praise as those of her male counterparts.Works CitedAlthusser, Louis. Lenin and ism and Other Essays. (Online version) Balsamo, Anne. Technologies of the Gendered Body. Duke Univ. Press, 1996. Blinde, E. , Greendorfer, S. , & Shanker, R. (1991). Differential media coverage of mens and womens extramural basketball Reflection of gender ideology. Journal of Sport & Social Issues 15, 98114.